The new exhibition by Giacomo Zaganelli at the Uffizi makes tourists reflect on the alteration of their visit brought about by digital technology

Grand Tourism: this is the name of the last Giacomo Zaganelli’s project realized in collaboration with the Uffizi Galleries and on view from 30th July 2018 on the first floor of the Gallery (Room 56). The exhibit is composed of three videos by the same artist: Illusion, Everywhere but nowhere and Uffizi Oggi, where Zaganelli urges a reflection upon the identity of today’s tourism, in particular upon the habit of looking at artworks (and not only) through smartphones, video cameras and similar devices. Commissioned by the Uffizi Galleries, “Uffizi Oggi” in particular is the video which fits the spirit of the project best. Shot during an ordinary day at the Uffizi, it is also a personal reinterpretation as well as an unconventional viewpoint on what happens every day in front of Botticelli’s masterpieces like the Birth of Venus or the Spring.

The three videos composing “Grand Tourismo” are meant to be a sort of break of the public’s visit where each visitor is thus expected to reconsider the experience s/he has just gone through. The aim is that of stimulating even unexpected reflections and reactions in people of different ages, cultures and provenances.   

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