The new visual identity #UffiziKids launched today, collects on-site and online activities and proposals for very young visitors and their families.
Families will find dedicated staff that will help and guide them during their visit, providing information on itineraries, initiatives and on the museums in general. The reception staff will be recognizable by a pin that will contain the UffiziKids logo.
To expand to as many people as possible the opportunities to take part to the UffiziKids initiatives, any adult accompanying children is recommended to take advantage of the Passepartout Family card, which is valid for two adults together with an unlimited number of children. The card allows its holders to have unlimited access with priority entry to the Uffizi, Pitti Palace and the Boboli Gardens (in addition to the Archaeological Museum and the Opificio delle Pietre Dure Museum), for 1 year starting from the date chosen by the visitor at the time of the card issue.
UffiziKids is a qualified point of reference for all those adults who are aware of how important the contact with cultural heritage is in the growth and training of young people and how this represents an integral part of their individuality as people and citizens.