The new visual identity #UffiziKids launched today, collects on-site and online activities and proposals for very young visitors and their families.

Families will find dedicated staff that will help and guide them during their visit, providing information on itineraries, initiatives and on the museums in general. The reception staff will be recognizable by a pin that will contain the UffiziKids logo.

UffiziKids is a qualified point of reference for all those adults who are aware of how important contact with cultural heritage is in the growth and training of young people and how this represents an integral part of their individuality as people and citizens.